Denise Lee Yohn

Denise Lee Yohn

CA, US
Harvard Business Review contributor & best-selling author shows how to improve competitive advantage and future-proof your business through brand & culture, employee engagement & customer experience.

With her expertise and engaging approach, Denise Lee Yohn has become an in-demand keynote speaker. She teaches business leaders how to increase their profit margins, inspire true loyalty from customers and employees, and grow sustainable businesses.

Audiences love Denise because she delivers:

  • fresh ideas and actionable insights about how to compete and win in the current competitive environment
  • clear takeaways for building a valuable brand and culture
  • learnings from case studies and real life examples
  • proven tools and methods for effectively engaging customers and employees
  • inspiration to reach for and achieve your full potential.

Denise has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. 

She is the author of the bestselling book "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and the new book "FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies."

News media including CNBC, FOX Business TV, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. 

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

With her expertise and engaging approach, Denise Lee Yohn has become an in-demand keynote speaker. She teaches business leaders how to increase their profit margins, inspire true loyalty from customers and employees, and grow sustainable businesses.

Audiences love Denise because she delivers:

  • fresh ideas and actionable insights about how to compete and win in the current competitive environment
  • clear takeaways for building a valuable brand and culture
  • learnings from case studies and real life examples
  • proven tools and methods for effectively engaging customers and employees
  • inspiration to reach for and achieve your full potential.

Denise has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. 

She is the author of the bestselling book "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and the new book "FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies."

News media including CNBC, FOX Business TV, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. 

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Leading in Crisis

Three timely and relevant programs during the COVID-19 pandemic crisis -- all can be delivered as virtual presentations with high energy through participant interaction and a engaging visual approach:

LEADING THROUGH CHALLENGE & CHANGE

COVID-19 is the newest, but not the only challenge you face...and more change is on the horizon with the economic recession, continuous disruption, and increased...

Audience ActivityEducational / InformativeInspirational / Life-changing

Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Brand leadership expert Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world's leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone -...
Educational / Informative

THE FUSION FORMULA: Brand + Culture = Results

Forget everything you think you know about workplace culture!  You don't need perks and parties.  You need engaged employees who produce the right results and help you build a great brand.  Brand leadership expert Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  Based on her new bestselling book, FUSION, Denise...
Educational / Informative

Extraordinary Experiences: How to Win Customers' Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Restaurant and retail industry consultant Denise Lee Yohn gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  Learn how to get the edge that everyone else wants...
Educational / Informative

What Great Salespeople Do

If you're worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   Go-to brand expert Denise Lee Yohn shows you that great salespeople do what great brands do.  She explains how to innovate - not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.   You'll be inspired to engage with...
Educational / Informative