Gair Maxwell
His international debut as a published author resulted from a 4 a.m. visit to a local coffee shop, simply by being willing to accept a challenge to just sit down, watch, listen and learn. Described as a "shock stick of clarity" and a "mind-bending idea generator", this author, branding expert, and entrepreneur speaks at many national and international conferences, focusing on building brands that stick.
Combining humor, multi-media and in-the-trenches experience, Gair has shown hundreds of CEO's how to obtain more mileage from their marketing dollar by creating their own iconic brands; in effect becoming the "Apple" or "Starbucks" of their specific market or category. His highly-acclaimed book, NUTS, BOLTS AND A FEW LOOSE SCREWS - available at Amazon.com and Chapters.ca - provides the framework for his keynotes and seminars and has catapulted him to stages with Richard Branson, Kevin O'Leary and Gene Simmons.
Gair is also a sought after speaker for TEC Canada, the country's leading CEO organization, as he facilitates branding workshops to the 'best of the best' in Canadian business. He is also a former broadcaster who racked up more than 10,000 interviews and 30,000 broadcasts in a two-decade Radio and Television career - which included a stint working alongside future Hockey Night in Canada host Ron MacLean.
Known as "The Branding Provocateur", Gair plays golf in the 90's, grooves on music of the 80's and became a lifelong fan of the Pittsburgh Steelers back in the 70's. Active in his community as a volunteer on many projects, he also completed his first marathon in 2005 with less than a week of preparation.
Like we said ... a little unconventional.
His international debut as a published author resulted from a 4 a.m. visit to a local coffee shop, simply by being willing to accept a challenge to just sit down, watch, listen and learn. Described as a "shock stick of clarity" and a "mind-bending idea generator", this author, branding expert, and entrepreneur speaks at many national and international conferences, focusing on building brands that stick.
Combining humor, multi-media and in-the-trenches experience, Gair has shown hundreds of CEO's how to obtain more mileage from their marketing dollar by creating their own iconic brands; in effect becoming the "Apple" or "Starbucks" of their specific market or category. His highly-acclaimed book, NUTS, BOLTS AND A FEW LOOSE SCREWS - available at Amazon.com and Chapters.ca - provides the framework for his keynotes and seminars and has catapulted him to stages with Richard Branson, Kevin O'Leary and Gene Simmons.
Gair is also a sought after speaker for TEC Canada, the country's leading CEO organization, as he facilitates branding workshops to the 'best of the best' in Canadian business. He is also a former broadcaster who racked up more than 10,000 interviews and 30,000 broadcasts in a two-decade Radio and Television career - which included a stint working alongside future Hockey Night in Canada host Ron MacLean.
Known as "The Branding Provocateur", Gair plays golf in the 90's, grooves on music of the 80's and became a lifelong fan of the Pittsburgh Steelers back in the 70's. Active in his community as a volunteer on many projects, he also completed his first marathon in 2005 with less than a week of preparation.
Like we said ... a little unconventional.
The Branding Highway
A TRUSTED BRAND IS A TREASURED ASSET.
Fortunes are made and companies are sold way above asset value, primarily through the intangible strength of a compelling
brand. So why are some firms wildly successful at leveraging their brand while others squander buckets of money on ineffective
ads and struggle to earn a return on their marketing dollars?
Join Gair Maxwell on The Branding Highway and discover how certain companies grow more than 5-10 times their original
Staging the Customer Experience!
80% OF COMPANIES BELIEVE THEY DELIVER A SUPERIOR CUSTOMER EXPERIENCE.
ONLY 8% OF THEIR CUSTOMERS AGREE.
The real service mission of any business is NOT just get the customer in the door, but to make sure they come back again and
again. Even a 5% increase in customer retention can boost profitability by 25-100%. Staging the Customer Experience helps
owners, managers and troops in the trenches 'land on the same page' to sell bigger orders, attract new customers, and...
The “I” In TEAM
IS THERE AN "I" IN TEAM? GAIR MAXWELL THINKS SO.
In a provocative, entertaining fashion, Gair challenges the way teams are expected to work together, allowing the whole
to become greater than the sum of its parts. Those expectations often clash with traditional wisdom, unwritten rules and
conflicting agendas, generating subcultures and mini-dramas full of empty excuses, dropped balls and pointed fingers.
The "I" In TEAM breaks new ground by focusing on what everyday...
DreamDay 7
OUR MOST IMPORTANT DREAMS ARE OFTEN BURIED WITHIN US.
You have determination, ambition and aspirations. You may even have faith, hope and persistence on your side. Yet, you
wonder why many of your dreams fade into the oblivion of wishful thinking, never to come true. Or maybe your biggest
dreams are lying dormant as you exchange achievement and adventure for soul-sucking daily existence and survival.
Nobody likes to admit they are not living their dream. In business...
The Knowing-Doing G.A.P
YOU HAVE SEEN THIS MOVIE BEFORE.
Books are read, seminars attended, ideas generated but when it's time to head back to the office, little if anything, really
changes. "A-ha moments" fade faster than a New Year's resolution and the same patterns persist. As much as people talk
about success, the truth is most individuals and organizations never achieve it. Not because they can't, but because they
choose not to act on knowledge that corrects self-defeating...
