Public Speaking Articles

Once and for all, why you need to grow your email list

We live in a social media tsunami – wait one week and another wave of latest-greatest comes calling.

Periscope snagged 10 million followers in just four and a half months[1], Pinterest is now for men[2], and Twitter wants your advertising dollars.

Despite all the bright lights of social media, nothing trumps the staying power of email. Definitely not sexy (or new for that matter) – email should be your most valued marketing channel and list building should be a top business goal.
Here are five reasons why you need to invest more resources in growing your mailing list and learning how to use email to grow your business.

Live Events vs. Webinars – It’s Not Even Close

Everyone knows what the experience is like attending a live music concert. Whether it’s Beethoven or The Grateful Dead, the atmosphere is alive with electricity. There’s camaraderie amongst you and the stranger sitting next to you that is unique to being at a live event. You look at them and nod in recognition of what a great time you’re having. Now imagine that same concert coming to you via a webinar at your desk. Not quite the same, is it?
Sales meetings, kickoff meetings, conferences, and incentive travel programs have a long history of helping companies grow their business through increased sales and good will that come from making personal contact with employees, salespeople, and customers. Everybody knows that. Then why has there been such a big shift away from personal meetings to webinars?

Cutting Edge Technologies All Meeting Planners Must Embrace

When you ask most meeting planners what kind of technology they typically utilize at their events, they’ll reply with things like “using a big screen for main stage events” or “PowerPoint projectors for every breakout session.” Those things are important, but they are just the tip of the iceberg for meeting planner technology.

eSEO or the eSpeakers algorithm

We call it eSEO or the eSpeakers algorithm.

It’s how you get ranked higher in directory search results. If you know the algorithm, you can raise your rank and more buyers notice you. What’s your eSEO score?

@espeakers #SpeakerTip #eSpeakersMarketplace